Compare Advertising Options

Scrolling Mobile Billboard Advertising Compared to Ordinary Billboards

When they are brand new and placed in the right locations, traditional, static billboards can be an effective form of advertising for your product, service, show or other Las Vegas attraction. But in a very short amount of time their effect can also grow stale; and for those who view them on a regular basis (e.g. driving their regular routes every day) billboards might even become an unwelcome eyesore that provides a negative effect for your adverting message. The scrolling, mobile billboards on all three sides of our advertising trucks, however, do not share this potential shortcoming. Always moving, scrolling perfectly timed message changes, appearing in different places and often possibly unexpected - these are the things that will makes your ads stand out and be remembered.

Other comparisons with traditional billboards include:

Blocked Visibility for Viewers - whether by buildings, other competing billboards, large trucks and more.

Did They Even See It? - Placing billboards on heavily traveled routes also mean that those driving are likely trying to concentrates on road conditions an are not interested in your advertising message.
An Over-Saturated Market - Let's face it, this is Las Vegas! You're not the only one trying to get people's attention! With literally hundreds to even thousands of billboard ads of all kinds bombarding both visitors and residents every day, you need to give some serious, creative consideration as to how you are going to step up your advertising game in order to get noticed - and remembered - in that crowd.
Damaged Billboards - whether by wind, weather, vandalism or other causes, a damaged billboard can be an unexpected, extra expense that can also take time to remedy - during which you're got a compromised, embarrassing or even potentially negative advertisement on your hands.
How Big is it Really? - Even the largest billboards are typically located over 1,000 feet away from any viewer, which means at best you can present them with what really appears to be an ordinary business card.
Measured Effectiveness - Research supports the fact that mobile advertising is over twice as effective as stationary outdoor advertising. It usually requires several roadside billboard placements placed at strategic locations around town to equal the effect of one In Style Mobile Billboards.
And lastly, Excessive Cost for the advertiser.

For the price of one month of traditional billboard advertising,
our trucks can deliver your advertising message for over 7 months

Mobile Advertising compared to News Paper Advertising

Newspaper advertising can provide a medium for delivering detailed information about your product or service. But there are downsides as well when compared to the mobile billboards advertising we offer

Cost - For the price of one quarter page newspaper ad, we can deliver your message to thousands of people for nearly one month.
Frequency - Newspaper ads normally appear only once. With us your message will appear before an audience every 10 seconds throughout the day, all day, all week, all month and beyond.
Readership - Printed newspapers, quite frankly, are going the way of the dinosaur as news media moves to the internet.
Ad Design - Many newspaper ads, online or off, are badly designed, giving the reader no compelling reason to stop and take notice.
Your Expensive Newspaper Ad- has a high chance of ending up at the bottom of the birdcage or trash can.

Scrolling Mobile Billboard Trucks Compared to Radio Advertising

In a given area where your ad is going to be heard it may fail for numerous reasons including:

Cost- For what a single 30 second ad spot on radio costs, our billboard advertising trucks can deliver your message for 4 months.

Your advertising on our scrolling billboard trucks will also reach pedestrians, tourists, office workers, drivers and others in your target area who in very high percentages will not be listening to the radio or station where and when your ad plays.

Mobile Billboard Advertising Compared to TV Advertising

High Cost - We can deliver your ad nearly 300,000 times over the course of two yearsfor the cost of a single 30 second TV advertising spot.
Viewer Control - viewers can mute the audio of a TV commercial and those with DVR's can just skip past them.
Who's watching when it airs?

Like our comparison to radio, your advertising on our scrolling billboard trucks will reach pedestrians, tourists, office workers, drivers and others in your target area who aren't watching TV

Scrolling Mobile Billboard Trucks Compared to Other Forms of Mobile Advertising

There are certainly other forms of mobile advertising available in Las Vegas. But how to they compare to our illuminated, scrolling, mobile billboard trucks?

Static - Billboards placed on the back of a taxi cab are static like traditional billboards. They may grab some attention, but how long will they keep it?
Over-Saturation - thousands of cabs in Las Vegas means thousands of static mobile billboards. Your same ad seen over and over again may cause viewers to stop looking. But they also may not notice in the first place since they are bombarded by hundreds of other competing ads just like it.
Visibility - where other mobile billboards are small, our are very large. Where other mobile billboards can only be seen from one angle, our can be seen in all directions on three sides. Where other mobile billboards are blocked in heavy traffic, our illuminated, scrolling mobile billboard trucks literally rise above the crowd and get your advertising message noticed.

Important Statistics you can Ad up yourself . . .

On average, Americans spend 15 hours per week in a car, either driving or riding. According to the American Trucking Association 98% of car drivers and passengers say they notice truck-side ads. Of those, the consumer recall rate for mobile advertising is a whopping 97%. Even more, Outdoor Advertising Magazine found that 96% of consumer respondents said themselves that mobile advertising was more effective than traditional outdoor advertising (i.e. conventional static billboards). If that's not enough then consider that mobile advertising has been shown to generate 2 1/2 times times the attention of a static billboard and anywhere from 30,000 - 70,000 impressions a day for your ad. Of all this, the American Trucking Association also reports that 91% of target audiences take notice of both the graphics and text in a mobile advertisment.

National studieshave shown that young men between 18-34 - a group elusive to TV advertising - have enormous exposure to outdoor media and advertising. With the average American consumer spending 15 hours per week in the car, men in this age group spend 20 hours per week in their car and drive more miles. An effective outdoor advertising campaign is essential to reach this vital consumer group and our mobile billboard trucks provide an optimal answer.
Nation studies have also shown that a great deal of consumer shopping occurs on the way home from work and considered and planned throughout the day. Effective outdoor advertising is thus vital to take advantage of this important sales and marketing opportunity.

Nearly 30% of study respondents confess that outdoor advertising caused them to visit an advertised retail store within one week of seeing a well-executed outdoor ad. Further, the more time respondents spent in the car, the more likely it was that they would visit a retail store.

National studies have shown that those who travel the most of all Americans in cars (either driving or as a passenger) are far more likely to be employed full-time, educated, and culturally up-scale than the rest of the country. Reaching this group effectively is thus vital to sales and marketing.